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BSIT in Marketing Technology

Master the tech tools and data skills that power modern marketing and grow brands online.

3 years (9 terms)
15–20 / week
from ₱17,220/term after Asenso discount
100% online
Next: Jul 6
Enroll now See if I'm ready

Redirects to Enrollmate, MMDC's application portal. Next intake starts Jul 6.

Estimate this term

Adjust units and payment plan without leaving this program.

Payment plan

Units this term

15

15 units: strong load, closer to standard pacing.

Due today₱6,888
Tuition total₱17,736

Asenso −20% applied automatically, ₱4,305 off from ₱21,525.

See the full breakdown →

Is this for me?

Best for

  • You're creative but also analytical — you like both art and numbers.
  • You want to understand the tech behind how brands grow online.
  • You're excited about a career that blends marketing, data, and technology.
  • You have zero marketing experience; we start from the very beginning.

Prerequisites

  • High school diploma
  • Internet access
  • Laptop or desktop computer

Level

Beginner-friendly — no tech background needed

Try Pathfinder Talk to an admissions advisor

Opens Google Meet during Virtual Office hours.

What you will learn & become

Digital marketing strategy Marketing automation tools SEO & content marketing Social media management Performance ad platforms (Meta, Google) Web analytics & tracking Email marketing & CRM A/B testing & conversion optimization Data-driven campaign planning AI tools for marketing

Curriculum

Marketing Foundations
  • Principles of Marketing
  • Consumer Behavior
  • Brand Strategy
  • Marketing Ethics & Data Privacy
Digital Marketing Core
  • Search Engine Optimization (SEO)
  • Content Marketing & Copywriting
  • Social Media Marketing
  • Email Marketing & CRM
Paid Media & Analytics
  • Google Ads & Performance Marketing
  • Meta Ads Manager
  • Marketing Analytics & Attribution
  • A/B Testing & Conversion Rate Optimization
Marketing Technology Stack
  • Marketing Automation Platforms (HubSpot, Mailchimp)
  • Customer Data Platforms
  • Tag Management & Tracking (GTM)
  • Chatbots & Conversational Marketing
Data & AI for Marketing
  • Data-Driven Campaign Planning
  • AI Tools for Content & Ad Creation
  • Predictive Analytics for Marketing
  • Dashboarding & Reporting
Creative & Content Production
  • Visual Design Basics for Marketers
  • Video Content for Social Media
  • Landing Page Design & Optimization
  • Storytelling with Data
Professional Practice
  • Capstone: Build a Real Marketing Campaign
  • Industry Internship
  • Portfolio Development
  • Career Readiness for Marketing Roles
General Education & Business
  • Communication & Professional Writing
  • Business Mathematics
  • Entrepreneurship Basics

Career paths

Role Monthly Salary
Digital Marketing Specialist ₱25,000 – ₱50,000
Marketing Technology Manager ₱35,000 – ₱70,000
Performance Marketing Analyst ₱28,000 – ₱55,000
SEO Specialist ₱22,000 – ₱45,000
Content Marketing Strategist ₱25,000 – ₱50,000

Typical PH range — sample data

DL

Dr. Liza Ramirez

Program Chair, BSBA Programs

"Our students don't just learn business theory — they apply it to real problems at work the next day. That's the MMDC difference."

CHED-recognized programs Diploma by Mapúa Malayan Colleges Laguna Part of the Mapúa University network Partner: Arizona State University Coursera microcredentials Ayala group

Time & money

Potential funding

36% First-Term Discount Asenso Scholarship Abanse Negrense Scholarship

Scholarships are informational here. If one looks likely, you add the documents after applying.

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CR

Carlo Reyes

VA Career Kit graduate, now freelancing

"The VA Career Kit gave me exactly the skills clients look for. Within a month of finishing, I landed my first client on Upwork. The ₱990/month was worth every peso."

Proof & pathways

CR

Carlo Reyes

VA Career Kit graduate, now freelancing

"The VA Career Kit gave me exactly the skills clients look for. Within a month of finishing, I landed my first client on Upwork. The ₱990/month was worth every peso."

MS

Maria Santos

BSIT Software Development, Term 2

"I was scared I couldn't handle college while working. But MMDC's setup — online classes, no commute, term-based pacing — made it possible. I study after my shift and still have weekends."

Earn certifications while studying

Stack credentials as you go

Stack MMDC certifications in Social Media Marketing, SEO & Content Marketing, and Performance Ads while earning your degree.

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How to start

1

Apply on Enrollmate

You will continue on MMDC's application portal

2

Submit documents

Upload files you have and ask for help on missing items

3

Reserve your slot

Pay the reservation fee to confirm

See if your documents are ready?

Use a session-only checklist before you apply. Nothing is submitted from the prototype.

See if I'm ready

Choose your term

Term 3 — enrollment window: now – Jun 30, 2026

Classes: Jul 6, 2026

Midterms: Aug 10–14, 2026

Finals: Sep 14–18, 2026

Grades: Sep 25, 2026