Programs
Browse all programs Compute your tuition

BSBA in Marketing Management

Build brands people love and run campaigns that actually move the needle — online and offline.

3 years (9 terms)
15–20 / week
from ₱18,368/term after Asenso discount
100% online
Next: Jul 6
Enroll now See if I'm ready

Redirects to Enrollmate, MMDC's application portal. Next intake starts Jul 6.

Estimate this term

Adjust units and payment plan without leaving this program.

Payment plan

Units this term

15

15 units: strong load, closer to standard pacing.

Due today₱6,888
Tuition total₱17,736

Asenso −20% applied automatically, ₱4,305 off from ₱21,525.

See the full breakdown →

Is this for me?

Best for

  • You love ideas, storytelling, and figuring out what makes people tick.
  • You want to learn both traditional and digital marketing — not just one side.
  • You're excited about a career building brands for Philippine and global companies.
  • You have zero marketing experience; we start from the very beginning.

Prerequisites

  • High school diploma
  • Internet access
  • Laptop or desktop computer

Level

Beginner-friendly — no tech background needed

Try Pathfinder Talk to an admissions advisor

Opens Google Meet during Virtual Office hours.

What you will learn & become

Marketing strategy & planning Brand management Consumer behavior analysis Market research Digital marketing execution Content strategy Social media management Advertising & promotion Sales & distribution Marketing analytics

Curriculum

Marketing Foundations
  • Principles of Marketing
  • Consumer Behavior
  • Marketing Research
  • Professional Selling
Brand & Strategy
  • Brand Management
  • Marketing Strategy & Planning
  • Product & Service Innovation
  • Integrated Marketing Communications
Digital Marketing
  • Digital Marketing Fundamentals
  • Social Media Marketing
  • Content Marketing & Storytelling
  • Email & CRM Marketing
Advertising & Media
  • Advertising Principles & Practice
  • Media Planning & Buying
  • Public Relations Basics
  • Event Marketing & Activations
Analytics & Data
  • Marketing Metrics & Analytics
  • Customer Insights & Segmentation
  • Pricing Strategies
  • Sales Forecasting
Distribution & Sales
  • Distribution & Channel Management
  • Retail Marketing
  • Trade Marketing Basics
  • E-commerce & Online Marketplaces
Professional Practice
  • Capstone: Build a Full Marketing Plan
  • Industry Internship
  • Portfolio Development
  • Career Readiness for Marketing Roles
General Education
  • Communication & Professional Writing
  • Business Mathematics
  • Understanding Business Operations

Career paths

Role Monthly Salary
Marketing Associate ₱22,000 – ₱40,000
Brand Manager (Junior) ₱28,000 – ₱55,000
Digital Marketing Coordinator ₱25,000 – ₱45,000
Market Research Analyst ₱22,000 – ₱40,000
Sales & Trade Marketing Associate ₱22,000 – ₱42,000

Typical PH range — sample data

DL

Dr. Liza Ramirez

Program Chair, BSBA Programs

"Our students don't just learn business theory — they apply it to real problems at work the next day. That's the MMDC difference."

CHED-recognized programs Diploma by Mapúa Malayan Colleges Laguna Part of the Mapúa University network Partner: Arizona State University Coursera microcredentials Ayala group

Time & money

Potential funding

36% First-Term Discount Asenso Scholarship Abanse Negrense Scholarship

Scholarships are informational here. If one looks likely, you add the documents after applying.

View all funding paths

3 questions. See college scholarship planning matches.

Step 1 of 3

College degree scholarships only

Use this for planning before you apply. Eligible awards are confirmed later during application and document review.

Where do you live?

Some LGU scholarships depend on city or province residency.

Your matches will appear here

Answer three practical questions so the finder can avoid showing college scholarships that clearly do not apply.
CR

Carlo Reyes

VA Career Kit graduate, now freelancing

"The VA Career Kit gave me exactly the skills clients look for. Within a month of finishing, I landed my first client on Upwork. The ₱990/month was worth every peso."

Proof & pathways

CR

Carlo Reyes

VA Career Kit graduate, now freelancing

"The VA Career Kit gave me exactly the skills clients look for. Within a month of finishing, I landed my first client on Upwork. The ₱990/month was worth every peso."

MS

Maria Santos

BSIT Software Development, Term 2

"I was scared I couldn't handle college while working. But MMDC's setup — online classes, no commute, term-based pacing — made it possible. I study after my shift and still have weekends."

Earn certifications while studying

Stack credentials as you go

Stack MMDC certifications in Social Media Marketing, SEO & Content Marketing, and Performance Ads to complement your marketing degree with hands-on digital skills.

Related programs

College AI-resilient skills

BSBA in AI Business Strategy & Operations

Business, Technology

3 years (9 terms) · 15–20 hrs/week

from ₱19,516/term after Asenso discount

Be AI-resilient Level up
College

BSBA in Supply Chain Operations

Business

3 years (9 terms) · 15–20 hrs/week

from ₱17,220/term after Asenso discount

Level up
College AI-resilient skills

BSIT in Entrepreneurship Technology

Technology, Business

3 years (9 terms) · 15–20 hrs/week

from ₱17,220/term after Asenso discount

Freelance Level up

More ways to level up at work

How to start

1

Apply on Enrollmate

You will continue on MMDC's application portal

2

Submit documents

Upload files you have and ask for help on missing items

3

Reserve your slot

Pay the reservation fee to confirm

See if your documents are ready?

Use a session-only checklist before you apply. Nothing is submitted from the prototype.

See if I'm ready

Choose your term

Term 3 — enrollment window: now – Jun 30, 2026

Classes: Jul 6, 2026

Midterms: Aug 10–14, 2026

Finals: Sep 14–18, 2026

Grades: Sep 25, 2026